Digital Media

Digital Media.

                                  Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience

Digital media products can be found in:

• eCommerce
• Games – console, online and mobile
• Websites and mobile applications
• Animation
• Social media
• Video
• Augmented reality
• Virtual reality
• Data visualization
• Location-based services
• Interactive Storytelling

Digital media can include these industries:

• Entertainment
• Technology
• eCommerce
• Non-Profit
• Health
• Education
• Marketing and advertising
• Government
• Sports
• Environment
• Television
• Publishing

                        Organizations that build digital media products rely on multi-skilled teams and manage those teams with business processes designed to enhance their efficiency and effectiveness. For example, making a game requires storytellers, programmers, artists, data analysts, user experience designers, project managers and animators. 

"Throwing things over the wall" between siloed groups of experts is not an effective way to manage things. You have to ensure that they understand each other, work together creatively, and collectively pull off a result that delivers a world-class experience.